Target Users
Anyone experiencing back discomfort
Any age
Any range of activeness
We plan on collaborating with multiple parties in order to maximize our reach in the market. Those of which include:
Online Retailers
Individual Chiropractic Groups
Big Box Stores
Product Price
Production cost: $40
Retail Price: $80
Price Margin: $40 → 100% Profit
Hyperice Venom Back Brace - $250
Far more expensive than its competitors. Only offers heating and vibration capabilities. This brace is also bulky and can't be worn underneath clothing.
BraceAbility LSO Back Brace - $120
More expensive than EmBrace while only offering a gel slot for heating and cooling. Similar to the Hyperice venom Back Brace, this brace is also bulky and can't be worn underneath clothing.
EmBrace - $80
No competitor has as many features in one while paying attention to the user's need at the level of EmBrace. EmBrace is also a thin and flexible brace, able to fit beneath clothing and be seemingly invisible to others. Furthermore, EmBrace can be worn in a variety of settings, making it the most versatile among its competitors. Lastly, EmBrace is the least expensive product while delivering more and better features than its competitors.
What is Next for EmBrace?
We plan on coninuously working to better our product to address an even wider range of needs. We are considering creating new lines of EmBrace that will have customizable as well as enhanced features.